Hair Health Starts at Home
Why the right shampoo, colour system and home-care routine matter more than you think When we talk about “healthy hair” in the salon, we’re not just talking about how it looks on the day you leave. We’re talking about how it behaves four, six and eight weeks later — shine, strength, tone and manageability. That’s […]
EGO Welcomes REF Stockholm: A New Chapter in Sustainable, High-Performance Colour
At EGO, we have always believed that great hair is built on two foundations: professional performance and long-term hair health. After careful research and reflection, we are proud to announce that we are transitioning our professional colour and care systems from milk_shake to REF Stockholm — a globally recognised Swedish brand built on the philosophy […]
